Career Experience

Client Experience:

Client-Experience

 

Digital Tools Expertise:

Tools-Expertise

 

Agency Exposure:

Agency-Exposure

EntiteeArt.net Santa Barbara, California: June  2013 – Current

Owner, Promoter, Manager of Lance Katcher and EntiteeArt

  • Digital media campaign strategies for social media, display, mobile, PPC, pre-roll video, audience targeting, site development
  • Set up art shows and exhibitions across the west coast
  • Manage all expenses, travels, and public relations

R2C Group Portland, Oregon; San Francisco, California: June 2012 – June 2013

Media Supervisor: Consumer Cellular, Web.com, Theravent, Sono Bello, C&K Markets

  • Started internal trading desk program with T1 demand side platform
  • Set up first party tracking methods across all mediums – worked towards 1 pixel solution
  • Optimized all campaigns to increase conversions and user interaction based on back end analytics

 

Pixelmeme LLC Los Angeles, California; Portland, Oregon: January 2011 – June 2012

Owner: NetSuite, Westside Comedy Theater, Aperion Audio, Other Freelance Projects

  • Company owner; campaign strategies included social media, display, mobile, PPC, pre-roll video, and targeting

 

Palisades Media Group Los Angeles, California: September 2010 – January 2011

Media Supervisor: Focus Features, The Weinstein Company, Arbor Mist, Paul Masson, Behr Paint, Del Taco

  • Planned , negotiated, executed, optimized, and reported on numerous media plans for the above clients
  • Brought direct response strategies and tactics to entertainment clients
  • Moved Paul Masson, Arbor Mist, and Del Taco metrics to a Cost Per Action (CPA) model

 

Fraser Communications Los Angeles, California: January 2009 – September 2010

Senior Online Media Planner and Buyer: First5, Flex Your Power, UCLA, Saint John’s, MarketSmith, LADWP

  • Lead on multiple online media campaigns for both brand and direct response clients
  • Campaign highlights include increasing UCLA enrollments by three times, increasing Flex Your Powers home page visits by 355% from the previous year, and moving Saint John’s away from a CTR model to a CPA model

 

R2C Group San Francisco, California: September 2007 – January 2009

Interactive Media Planner: Nintendo, Vonage, Adobe, Allstate, Direct Buy, WebEx

  • Created and monitored monthly media plans ranging in spend from $50,000 to $5,000,000
  • Decreased Vonage’s overall cost per acquisition by 50% while meeting target spend levels
  • Pitched media plans for new businesses, including Adobe, Direct Buy, and Allstate

 

GJP Advertising, San Francisco, California: April 2007 – September 2007

Account and Media Coordinator: Vincor, Covad, TradeFreedom

  • Developed media plans for online, broadcast, print, and outdoor campaigns
  • Tracked weekly performance on numerous campaigns then reallocated dollars to most successful platforms
  • Conducted meetings with media representatives on a daily basis to find fresh opportunities for clients

 

KBVR TV, Corvallis, Oregon: April 2006 – April 2007

Assistant Station Manager

  • Managed marketing budget and planned local newspaper digital placements
  • Oversaw show productions

Digital Media Services

  •  Digital Media Planning and Buying – Negotiate rates, set budgets, set goals,
  •  Online Campaign Strategies – Site specific, display networks, niche audience targeting, remessaging, copy suggestions
  •  3rd-Party tracking and measurement – Google analytics, Google tag manager, Atlas, DART, DMP/DSP
  •  Industry standard planning tools - Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
  •  Publisher POV’s – Compare all the thousands of vendors and their capabilities
  •  Social Media – Facebook, Twitter, Pintrest, Reddit, Yelp, Youtube, Vimeo, etc
  •  Display – Standard banner creation (300×250, 728×90, 160×600)
  •  Mobile – PPC in apps
  •  Video – Pre-roll, post-roll, in-banner
  •  SEM – PPC across all search engines (google, yahoo/bing, duckduckgo)

Great Thinkers

My favorite lectures and series to read/watch/listen to are by the below greats:

 

Manly P. Hall: http://www.youtube.com/user/MPHarchive

Alan Watts: http://www.youtube.com/user/AlanWattsLectures

George Carlin: http://www.youtube.com/watch?v=6_zwB6GLpo4

About Me

1. I was born in Romania and moved to the states at the age of 5
2. Lived in Woodburn OR, Salem OR, Portland OR, San Francisco CA, Los Angeles. CA, Santa Barbara CA
3. Received Bachelor of Arts from Oregon State University in New Media Communications
4. Honed my marketing and advertising trade for over 7 years with 6 different agencies
5. Performed stand up and improv comedy for over 3 years; Hollywood Improv, Comedy Store, HaHa Cafe, West Side Comedy Theater- http://about.me/stefancomedy
6. Produced/hosted multiple over the air and internet only shows; Everything1337 (game review show), DLC Reviews, Schools Morning News - http://www.youtube.com/user/SStignei
7. Currently residing in Santa Barbara taking a few months off living life :)